Thursday, September 20, 2007

How do you control rumor?

Rumors are basically characterized by such types of information which may not be necessarily true or authentic. Different communicative media, say, television, radio, newspapers, Internet, for example, play a great role in spreading rumor in mass.

There are mainly 3 effective key by using which rumor can be controlled to some extent.

First Key: To develop some mechanism to determine what rumors are actually circulating in air.

Second Key: To develop a strategy to determine the authenticity and truthfulness of rumor.

Third Key: To develop mechanism to correct or rectify inaccurate rumors and replace them accordingly.

To implement these 3 keys into function, 3 steps must be followed.

Step 1: Rumor Identification
Step 2: Rumor Investigation, which includes 2 factors, namely, (I) Fact-finding efforts, and (II) neutral intermediaries
Step 3: Rumor Correction

Perhaps the best developed example of rumor control mechanism is the crisis control centers which was developed during the middle of the Cold War to prevent incomplete and inadequate information derived from military base which might turn into violent and dangerous confrontation between the United States and the Soviet Union, if not handled carefully on time.
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Originally published in Blurtit.com on 24th September, 2006 19:57
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